Our values and philosophy
Our Values
Work Ethic
Work ethic is essential for success in football and life. We teach our players the importance of hard work, dedication, and perseverance. We create a supportive environment where players are encouraged to push themselves and strive for improvement. Through high intensity training, feedback, and positive reinforcement, we help them develop the discipline needed to achieve their goals.
Enjoyment
Enjoyment is the fuel that drives passion. When players love the game and have fun, they're more motivated to practice, learn, and strive for improvement. We create a positive and enjoyable learning environment where players feel supported, valued, and inspired. By fostering a love for the game, we help players develop a lifelong passion for football that will benefit them both on and off the field.
Positive Mindset
A positive mindset brings positive results. We believe that a positive mindset is a mentality that helps players in all circumstances and situations on and off the pitch. Since this is a learned behaviour, we use our coaching approach to help players believe in themselves, manage stress, and overcome challenges. Self-belief is a key part of having a positive mindset, and this is something we aim to instil in our players every time they train with us.
Technique
We prioritise refining and detailing the fundamentals of the game. We focus on developing technical habits and helping learners understand why the details we teach matter. To ensure consistency in game situations, we incorporate fast-paced, intense drills with multiple elements that replicate real-game scenarios. Ball mastery, footwork, and ball manipulation are a significant part of our technical development syllabus.

Our philosophy
In our training we always aim to set a high intensity and collaborative training environment with a focus on mental resilience and the joy of sport. We see challenges as opportunities for growth and believe setbacks are stepping stones to success. By fostering a strong work ethic and positive mindset, we help learners overcome obstacles, reach new heights and also work in partnership with parents to support learners needs.
We prioritize player development through our innovative training techniques. Our focus on technique ensures a solid foundation, while our emphasis on ball mastery and game-realistic drills accelerates player development. We provide personalized feedback and guidance to help athletes improve their skills and reach their full potential.
We’re committed to long-term development. We aim to instil lifelong habits and values that will serve athletes well beyond their time with us. Our focus on technique ensures a solid foundation, while our emphasis on enjoyment keeps them motivated and passionate.
Whether you’re an aspiring professional athlete or someone looking to improve skills in your favourite hobby, our philosophy is designed to help you achieve sustainable success and personal fulfilment. At iStrive Coaching, we don’t just train athletes; we develop well-rounded individuals who are prepared to excel in all aspects of life.